By Regina Carmon, Sr. Director, Tuition Financing Relationship Manager
January 14, 2025
Dr. Martin Luther King Jr. contributed countless lessons about life, purpose, and service. Although rooted in the civil rights movement, his wisdom also offers guidance for how we plan for the future of those we love. As we consider decisions about supporting our families and building up our communities, let Dr. King’s words inspire us to prioritize meaningful actions.
“Life’s most persistent and urgent question is, ‘What are you doing for others?’” Dr. King asked this in 1957 during a speech in Montgomery, Alabama, during the civil rights movement. It remains just as relevant today. For parents, grandparents, aunts, uncles, and mentors, this question resonates deeply. It’s not just about the day-to-day ways we care for our loved ones, but also about the long-term opportunities we create for them.
One of the most impactful answers to this question can be investing in their education. A 529 savings plan is one of the best tools to accomplish this in a tax-advantaged way. Whether you’re saving for college, vocational training, certain apprenticeship programs, or even K-12 tuition, a 529 savings plan helps you prepare for the rising costs of education while easing the financial burden on future generations.
Sounds simple enough, yet few Americans are taking advantage of the opportunity. The idea of saving for a child’s education can feel overwhelming, especially with the rising cost of college and other financial responsibilities competing for our attention. That’s where another quote from Dr. King becomes relevant:
“Be a bush if you can’t be a tree. If you can’t be a highway, just be a trail. If you can’t be a sun, be a star. For it isn’t by size that you win or fail. Be the best of whatever you are.”
A decade later, in a 1967 speech at Glenville High School, Dr. King reminded us that it’s not the size of our contribution that matters but the effort and intention behind it. You don’t need to fully fund a 529 account overnight or aim to cover 100% of future education costs. Thanks to the power of compounding, every contribution, no matter how small, can grow over time. Start saving early; a little each month can make a significant difference years later.
When you open a 529 savings plan, you’re answering the call to do something meaningful for others. You’re giving your child or loved one the gift of opportunity, reducing the financial stress of pursuing their dreams, and setting an example of generational generosity.
Why Choose a 529 Plan?
- Tax Benefits: Contributions grow federally tax-deferred, and withdrawals for qualified educational expenses are tax-free. Many states offer additional tax deductions or credits for contributions.
- Flexibility: Funds can be used for a variety of educational expenses, including tuition, books, room and board, certain student loan repayments, and unused funds may be eligible for a rollover to a Roth IRA (subject to rollover rules and limits).
- Control: As the account owner, you maintain control over the funds earmarked for an intended purpose.
- Accessibility: Even if you can’t contribute large amounts, consistent small contributions can still yield meaningful results over time. The best part is your village—family and friends—can contribute to your account.
Living Out Legacy
As we reflect on Dr. Martin Luther King Jr.’s words of wisdom, let them inspire us to take meaningful action for the people we care about most. A 529 plan is more than a financial strategy—it’s a way to answer the call to serve and invest in the future.
When you think about the question, “What are you doing for others?” consider how even the smallest steps toward educational savings can be transformative. When you doubt whether your contributions are enough, remember Dr. King’s advice: “Be the best of whatever you are.” By doing your best—whatever that looks like for you—you’re planting generational seeds of opportunity, growth, and success.
Be inspired to act today. Consider opening a 529 plan, make consistent contributions, and start building a legacy that will empower the next generation to live their dreams, pursue their passions, and one day inspire them to do similar for another.
About the Author
Regina Carmon has worked within the 529 industry since 2009 and joined TIAA as Sr. Director, Tuition Financing Relationship Manager in 2022. Regina is the proud parent of her daughter Raye Nicole; and pets Bentley and Jet. She enjoys collaborating on ways to bring financial literacy to the underserved, volunteering monthly to distribute food, serving on the media ministry at church, experiencing cuisines from travels near and far, and spending time with family and friends.
Please read the Plan Description on www.tiaa.org/529 carefully prior to investing, for details on its investment objectives, risks, charges, and expenses, and whether your home state offers tax or other benefits such as financial aid, scholarship funds, or protection from creditors for investing in its own 529 plan. More information about municipal fund securities is available in the issuer’s Plan Description. Investments in the plan are neither insured nor guaranteed and there is the risk of investment loss. Consult your legal or tax professional for tax advice. TIAA-CREF Tuition Financing, Inc. (TFI) is the Plan Manager for several state 529 plans, and TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, is the distributor and underwriter for those plans. 4132995-0127